Color TVs, air conditioners, kitchen appliances ... Since 2019, the news of the price war has continued to come from all areas of the home appliance industry. These categories share the common feature that the product is "unsellable."
Recently, the home appliance industry has ushered in a major event. The State Administration of Market Supervision has formally reviewed and approved the "Interim Provisions on the Management of Consumer Product Recalls", which will be officially implemented from January 1, 2020. Consumer products purchased and used in the daily life of households, including home appliances, are subject to this regulation. Related defective products are subject to mandatory regulations that manufacturers must recall.
Moving forward under pressure seems to be the label of the home appliance industry in recent years. Affected by the downward pressure on the economy and the multiple factors including real estate regulation, the household appliance industry's revenue has slowed. This also inevitably leads to the kitchen appliances market that has enjoyed real estate dividends for many years.